Nokia is one of the biggest phone handset manufacturers in the world. And it used to be the biggest in the United States until Apple came around with its fancy iPhone. Now Nokia is virtually unheard of in the United States, but mark my words, Nokia is still one of the largest phone hardware manufacturers in the world; it’s still prominent in other countries.
If Nokia wants to get back into the minds of US consumers when people are looking to go electronics shopping, they should try a new market besides phones. Phones are old! Dead! So five years ago! (At least for Nokia in the US.) What Nokia needs is a tablet, and that’s exactly what they seem to be planning on making.
In an interview with This is My Next, Nokia CEO Stephen Elop subtly hinted that Nokia is thinking about tablets:
“The user experience of Windows 8 is essentially a supercharged version of the Nokia Lumia experience that you saw on stage today. And you see the parallels and opportunity for commonality from a user perspective.
You say wow, this is more than just smartphones, there’s a broader opportunity here. And clearly we see that broader opportunity as well, without specifically commenting on what that may mean in the future.”
That’s definitely not a clear hint at all but at least it means Nokia is working on something new besides phones. Logically that has got to be a tablet right? I mean, there’s no other new market that looks like it has potential just like the tablet market does.
And even if you take Elop’s quote literally, he said, “…this is more than just smartphones, there’s a broader opportunity here.” Tablets are basically just broader (or wider if you prefer) versions of smartphones without the ability to call. (Most of the time.)
So if Nokia does make a tablet, what will it do for Nokia? Well for starters (I think I’ve said this before when I was speculating on whether Dell or HP were going to make Windows 8 tablets, but I’ll say it again.) Windows 8 is this fresh new platform that is not blocked off from everyone, ( iOS ) yet isn’t available for every tiny little company that wants to make a tablet and can’t afford to use an operating system that costs over $100.
Yes, there are way too many Android tablets. Though, of course, if every major electronics company decides that they want a piece of Windows 8, then Windows 8 won’t be as special anymore and may become a second Android, but let’s hope that doesn’t happen.
I would actually be pretty excited if Nokia did make a Windows 8 tablet. Nokia has made some pretty cool phones in the past, and oversees, I’ve seen some Nokia phones and they look really good. So who knows what they can do for a tablet?