Microsoft Sets Sights On Chinese Market

There are many major markets that companies focus on throughout the globe such as Europe and North America, for example.

One marketplace that is huge for technology like smartphones is often left untapped, and that is China.

Getting involved with electronics vending in China is no easy affair.

First off, you have a Communist government that has its own unique restrictions and regulations (for example, video game consoles are technically illegal in China), and in addition piracy is a huge problem in China that often makes it hard for legitimate businesses to find success.

Its no secret that if you want cheap, low-quality versions of tablets and even smartphones that run operating systems like Android, all you need to do is hop on to an online site like Ebay and find literately thousands of options.

Despite the initial challenges present in establishing a place in the Chinese market, many companies have attempted such moves in recent years in order to attempt to capitalize on such a large population base.

Microsoft is one of these companies, and has expressed plenty of interest in bringing its products to the Chinese market, namely its Windows Phone smartphone line.

According to QQ, Microsoft has now selected a partner for its upcoming Windows Phone 7 push, the retailer, Suning. Suning currently has about 700 retail stores in China and so a partnership of this magnitude would certainly open up mass distribution of Windows products in China.

According to the source, Suning will likely play a similar role with launching Windows 8 related products such as the OS itself and even ARM-based Windows 8 tablets.

Windows Phone 7 will launch in China in 2012. If the Chinese mobile market is large and continually growing. If Microsoft can successfully build a relationship base in China it could be a major move for Windows Phone. Right now Phone 7 has to really be well received by the rest of the world, and so success in China could really help them out a lot.

The biggest problem I foresee is convincing the Chinese consumer base to make the switch to a new OS, additionally creating phones for the Chinese market that aren’t too expensive to properly compete might be a challenge as well. The Chinese pirate market makes it pretty easy to find just about any clone of anything that you could want, which could also hinder Microsoft’s attempts to do well in the Chinese market.

The bigger picture though, is that its nice to see Microsoft continually expanding its strategy in new ways. Windows 8 is all about big changes for Windows, such as adding ARM support and finally making interface changes to an OS that has largely remained the same since the mid-90s.

Windows Phone 7 evolved the horrible interface of Mobile 6, and now even Microsoft’s market strategies are beginning to shift. Microsoft is not the same company it was in the 90s, and I honestly feel this is both good and refreshing.

What do you think about Microsoft recent strategy changes? Do you think that they have a chance for success in the Chinese market or that failure is eminent? Share your thoughts below!

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