Microsoft provides details of it’s Windows Store

Today,  in San Francisco California, Microsoft revealed more details about it’s upcoming application store.

On hand for the event were Windows President Steven Sinofsky and Windows Web Services VP Antoine Leblond.

Here are some of the more significant highlights:

  • Microsoft will allow developers and vendors to offer free trials of their software.
  • Disney was the first partner mentioned.
  • You will be able to convert your game from a trial version to a paid version seamlessly.
  • The Windows app store is all written in HTML 5 and JavaScript.
  • Applications in the store will be exposed and visible on all major search engines.
  • Internet Explorer 10 will have a linked button to apps in the store.
  • Another mention of the number of PC’s worldwide (1.25 Billion).
  • They are plugging the amount of Windows 7 PC’s (500 million) , much higher than the competition.
  • Picture of the Windows Store in China.
Windows Store China

Windows Store China – Credit AllthingsD

  •  There will be a localized version of the store in all languages supported by Microsoft.
  • The top 40 markets will have local pricing.
  • Developers will be paid in 20 different currencies.
  • Metro apps will have to be sold through the Windows Store, with the exception of enterprise applications.
  • Microsoft will be using a more hands off approach than the Apple and seem to indicate that they will take less for that transactions performed by the store than Apple will. *Stay tuned for more on that *
  • They are demoing apps now.
  • Seems like Microsoft will enable publishers to handle back end subscription using their own custom mechanisms.
    • Not sure if that only applies to large publishers.
    • Not sure what those tools are.
    • The example used here is the Daily Telegraph newspaper
  • Developers will also be free to release ad supported applications.
  • The Windows Store application models so far are
    • Free
    • Paid
    • Ad-supported
    • Subscription
    • Trial to Paid
  • Application Approval – Microsoft are trying to be tempered.
    • They will share QA tools with developers to minimize code errors.
    • Microsoft will offer developers access to stats and reports for their apps including sales etc but also including crash stats and performance statistics.
  • Microsoft will take 30% of developer revenue from the apps. When that application makes over $25,000, the percentage will drop to 20%. That’s curious because its the same as Apple and a sharp contrast to Google who take 5%. Strike One against the Windows Store.
  • The Windows Store will debut in February of 2012 with Windows 8. I guess that date has been confirmed now.
  • The store will start out with free applications and initially, application submissions will be by invite only.
    • This makes sense in order to iron out the bugs and make sure the process is manageable.

That’s all I guess.

I guess we’ll hear a lot more when Windows 8 Beta debuts in February.

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