8 Ways the Microsoft Windows Store Can Beat Apple’s

On Tuesday December 9th, Microsoft revealed details about its Windows 8 store, which will be released this February.

Microsoft is following Apple’s footsteps with Windows 8, one many would say is taking people away from the traditional freedom of getting or selling apps wherever customer or developers want.

In an e-mail, Al Hilwa, IDC program director of applications development software, said, “”We have seen the future of the PC and it looks a lot like a smartphone.”

Hilwa  likes the things that Microsoft is taking from Apple’s such as the 30%/70% revenue split that developers initially get and the support for enterprise features such as sideloading and support management tools.

Hilwa disproves of the restrictions though, “I lament that the world of the touch PC is a much more controlled walled garden, but the smartphone world has prepared us for it and there are certainly advantages in app discovery and deployment for consumers with an app store model,” he said.

“Whether the new model leads to more-secure or higher- quality apps is hard to call because we have seen poorly regulated app stores like Android’s that have had some of the same quality and security issues of the existing PC model.”

Even with the restrictions that seem very heavy coming from Microsoft, they are lighter than Apple’s.At least for accepting apps into their store. “In the app approval process, Microsoft is walking the fine line to provide more openness, speed, and predictability than Apple and more control and supervision than Google,” he said. “It will remain to be seen if the execution lives up to this balanced promise, but the formula sounds right.”

Microsoft really does have to differentiate itself from Android and iOS. Apple is just killing any other competition at this point and besides the Kindle Fire, there is no device currently on the market that is even taking a noticeable market share.

It’s unlikely that any single tablet from Windows 8 will become that noticeable on the market either, Apple’s single tablet strategy is just too good at this point, I think that the operating system as a whole can take a pretty good sized chunk out of iPad sales.

Here is a list from InformationWeek on how Microsoft’s store looks better than Apple:

Royalties: Microsoft is using the traditional revenue system that most of the other major app stores out there use: a 70% cut for the developers, and a 30% cut for itself. But the difference here is that once the app sales have reached $25,000, it drops its own revenue cut to just 20%. This will make it a lot more appealing for developers to sell their apps on the Windows 8 store.

Fees: Microsoft is only charging $49 a year for individuals to house apps on their store and $99 for businesses to, in contrast to Apple’s $99 charge for individuals and $299 for businesses.

Freedom: Apples does not allow for any apps to be sold that they deem “inappropriate.” Microsoft has less restrictions in their worded rules as it seems, their rules state that an app will not be sold if  it is “defamatory, libelous or slanderous, or threatening.”

As far as it seems, this is a less restrictive set of rules than Apple has and therefor encourage more people to make controversial apps.

To read the full list, click on the source link below. Tell me what you think of it in a comment.

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