Now, earlier this week, Microsoft unveiled a challenge to CES 2012 attendees – beat Windows Phone’s speed and win $100.
Obviously, a lot of people were interested in trying to do just that and it was a pretty bold thing to do.
Here’s the problem though, a few people actually did.
Now here’s the issue.
TheVerge is reporting that the stats were 30 wins, 3 losses, and 1 draw.
From a marketing perspective, that’s not great at all. This is like AT&T saying that we cover 97% of America – it only highlights the 3% that they don’t cover.
Now Microsoft have a video out there where an Iphone 4S wins the challenge and (to add insult to injury – $100).
Now it’s a fact that the Iphone 4s is faster. And it’s on video. And they took the $100.
This is advertising?
Who the hell approved this challenge?