Apple introduce a new line of Macbooks and raise the bar for Windows 8 OEM’s – Video

Apple announced the next-generation MacBook Pro today at it’s developer conference.

It packs a Retina display with a 2880 x 1800 resolution (or 220ppi), and a casing that measures just 0.71-inch thin and weighs 4.46 pounds.

In addition to that high resolution, Apple is also promising higher contrast ratios, better viewing angles and reduced glare compared to other laptop displays, and it’s updated all of its stock apps to take advantage of those extra pixels, not to mention Aperture and Final Cut Pro — “reading your mail is like reading fine print,” according to Apple’s Phil Schiller.

As for the other specs, you’ll get up to 16GB of RAM, NVIDIA Kepler GT 650M graphics, up to a quad-core 2.7GHz Core i7 processor, a maximum 768GB of storage (SSD, naturally), and a promised seven hours of battery life with 30 days standby. One spec nowhere to be seen: an optical drive.

Here’s the promotional video:

My question – what the heck are Windows 8 OEM’s going to be able to do to compete with this?

I’m guessing lower prices will be the salvation for Windows 8 laptops.

What do you think?

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