What the iPhone 5 means for Microsoft and partners going forward

So here we are again.

We’re on the verge of the launch of a new iPhone from Apple. What more can be said about the power and influence of the iPhone.

Revenue from the iPhone alone is said to dwarf ALL the revenue from Microsoft’s products combined.

That’s insane.

Tomorrow is a big day for Apple. They have a lot to prove after the death of Steve Jobs.

The last time we expected a new phone from Apple, we got the iPhone 4S which was a pretty crappy upgrade. It was the “we’re not ready yet, take this” model from Apple.

Because of all the political capital and goodwill earned by Apple so far, they were able to get away with it.

Well we’re at the end of 2012 and there are dark storm clouds brewing.

Microsoft and a whole bunch of OEM’s are going to release some VERY attractive phones next year. Android phones keep getting sleeker and better.

Basically, the public has a lot of choices now and in my opinion, it will take a lot more than an iPhone 4S with a larger screen to make the public happy.

It will also take more than IOS6 (which is very impressive). It will take more than Siri. Apple are basically going to have to exceed our expectations and give us something we did not know we needed.

If they can, they will cut Windows Phone 8 off at the knees before it even takes off.

If the public is unimpressed by the iPhone 5, Microsoft, Samsung, HTC, Nokia and co. should have a very merry Christmas indeed.

I’ll give you my take on the phone when we see it tomorrow.

Microsoft need to get on their knees and pray tonight.

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