So last Friday, I asked you guys to tell me whether you would buy a Microsoft Surface Pro and opened up a poll last week.
The results were VERY interesting.
As of this morning, almost 1200 of you had responded – Thank You Very Much.
To set the context again, the Microsoft Surface Pro with Windows 8 will be out in a month or two and will start at $899 with no keyboard and around $1050 with a keyboard.
When asked if you would buy it, you guys responded this way:
- 20% of you said you would buy it and thought it was great value
- 20% said maybe and you needed to see it first.
- 60% of you said it was too expensive.
So there we have it. The Surface Pro is too expensive.
I thought this might be the case.
The Surface RT is beautiful and is very well constructed but when you factor in the following:
- It’s new
- It has few apps in the Windows Store
- It doesn’t run legacy desktop apps (Windows 7, XP etc)
- It runs a new OS (Windows RT)
, selling at a premium doesn’t make a lot of sense.
The Surface Pro is also very beautiful and well made but when you factor in the following
- It’s new
- It has a smaller screen than competitors (laptops, Ultrabooks)
- $1000 can get you an AMAZING deal on competitors
- It runs a new OS (Windows 8)
, selling at a premium here (at least initially) doesn’t make much sense either.
What would I sell the Microsoft Surface for?
Well thanks for asking.
I have always thought that Microsoft should have sold both the Surface RT and Surface Pro at VERY competitive prices.
I thought the Surface RT should have started at $399 with a Touch Cover thrown in. I would have priced the Surface Pro at $699 with a Type Cover thrown in.
In a very crowded tablet market, I think the best way to compete with the iPad and others would be to offer a very beautiful alternative (Surface) at a very affordable price.
Microsoft should make purchasing these tablets a no brainer.
Consumers have to think a long time before they spend $1000 on anything, especially in more challenging economic times.
What about at the Enterprise Level?
I do think that the Surface Pro might do very well at the business or enterprise level.
If Microsoft is able to offer companies a really good deal on these tablets, they will do very well.
With the exception of the 4 hour battery life issue, these are the tablets that businesses have been waiting for.
I can see executives taking these on the road instead of iPads. I think for a plethora of reasons (compatibility, form factor, Windows Store, Modern UI, Security etc) it just becomes a no brainer to use these in businesses.
I think some Microsoft Enterprise sales people are going to make a LOT of money over the next calendar year.
That’s my take.
What do you guys and girls think?
Use the comments below…