It seems that Windows 8 Touch PCs are in Strong Demand
Few products seem to have more of an up and down story than Windows 8 has so far. We’ve heard that demand is great. We’ve heard that there is limited demand. Some stories say that the Surface is doing good– some bad. It’s certainly all more than just a little confusing.
The reality? Windows 8 (and RT) is a new product that has mixed reception. In some categories and among some consumers it will do good right away, other groups like enterprise might take a bit longer to become convinced of the merits of Windows 8 and the new Start UI.
With that in mind, we have a new story from CNET suggesting that touch-based PCs are actually selling quite well so far. The article is based on words from two market analysts, one from IDC and the other from IHS iSuppli.
Both analysts say that touch-based all-in-ones and laptops are doing quite well so far. Reports from major vendors like Dell echo the same sentiment. So far, it seems that consumers are more receptive of touch desktops running Windows technology than they are of Windows tablets.
In fact, it’s becoming hard to meet the supply and demand for touch PCs and this is currently leading to shortages.
Even Microsoft’s Tami Reller, chief marketing and financial officer for Windows, has said that there are not enough touch devices on store shelves right now.
So what qualifies as touch PC? Technically tablets do, as long as they run on x86 processors. Also included are touch all-in-ones and touch laptops.
Interestingly enough, Windows 8 laptops and desktops without touch are not selling very well right now. This isn’t that surprising, in my opinion.
Windows 8 is truly better with a touch. Does it work without it? Yes, I use a non-touch Windows 8 PC. That said, I’ve have now had the opportunity to play around with a touch-based Dell all-in-one. It was a great experience and I now certainly understand why these kinds of devices are selling strong so far.
What do you think of Windows 8? For those that have upgraded, do you have a touch or non-touch Windows 8 device?