It used to be that Apple took home all the honors for “coolness” with its ads. But I really like this new one from Microsoft for IE 10. It works really well, showing an Apple geek who tries really hard to find reasons not to like IE 10 and finally runs out of reasons.
He gives grudging respect at the end… now if Redmond could only roll out a few of these types of ads for Windows 8….
Anyhow, take a look.