We recently heard that Microsoft might be kicking things up a notch when it comes to its retail presence. Based on what we were hearing, Microsoft would move beyond its Stores and online website to sell the Surface RT in more places. The expanded retail presence was believed to be happening sometime this week.
Now we hear from Paul Thurrott that the expansion is happening, as previously mentioned, but that it only applies to certain countries that are currently without Microsoft Stores of their own. Here are Paul’s exact words:
Microsoft this week will begin offering its Surface with Windows RT devices for sale at electronics retailers throughout the world, expanding beyond its original plan to sell the tablets only via its own retail and electronic stores. The change impacts international markets only, though US-based retailers will beselling the Surface RT and Surface with Windows 8 Pro in early 2013 as well.
The idea is that much of the non-US markets would in fact be buying the Surface RT if they had a chance to try it first. This is a new unproven ecosystem, and many customers don’t want to jump in without taking a in-depth look at the tablet beforehand.
As for what retail outlets and which foreign countries are looking at this expanded retail presence? No clue. Thurrott doesn’t tell us, and so we pretty much have to just sit back and wait for official word. For those in the United States that aren’t near a Microsoft Store? You will get your hands-on opportunity sometime in 2013, when Microsoft intends to expand outside its stores to retail partners such as possibly Best Buy.
Are you considering the Microsoft Surface RT but have held back because you aren’t able to get your hands on one to try first before buying?