SendGrid Arrives On Windows Azure

The highly popular SendGrid finally went mobile this past week with integration on Windows Azure Mobile Services as well as other leading mobile-backend-as-a-service (MBaaS) platforms like StackMob and Parse.

The company is a leader in email deliverability, and mobile app developers now have an easy way to add transactional email capabilities in their mobile apps. Good news for developers who don’t want to overly rely on a particular vender’s cloud

That particular vender is Amazon, with its Amazon Simple Email Service (SeS).

SendGrid has brought email delivery to a bunch of popular applications like Uber, FourSquare, Pinterest, Airbnb and Spotify, among many others.

The company announced the integration via a press release. The CEO of the company Jim Franklin said:

“SendGrid has long been on the forefront of introducing new services and products ahead of the market demand curve, and today’s integrations with leading MBaaS providers is no different. MBaaS is quickly replacing the traditional server-side stack as a dependable, feature-rich option for powering mobile applications. 

Our integrations with recognized mobile app development leaders Windows Azure Mobile Services, StackMob and Parse, as well as our established relationships with the broader cloud services ecosystem, are important steps in making SendGrid available to developers everywhere.”

The company claims to have delivered more than 75 billion emails, averaging around 140,000 emails sent per minute. According to Jim Franklin:

“One of the strengths of SendGrid is that it is easy-on, easy-off. We make it very easy contractually and technically to sign up and to leave.”

Great end to the year for mobile app developers, any way you look at it.

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