Windows 8 Captures 2.3% of Windows Traffic 48 days Out – Chitika

Windows 8 has been on the market for nearly two months now and represents a radical departure from previous versions of Windows in its touch-centric “live-tile” based user interface.  It also targets not only the desktop but arguably as important, the rapidly expanding tablet market.

Microsoft announced on November 27th that 40 Million Windows 8 licenses had been sold – a mere one month after its launch. These sales, they argued, put Windows 8 on par with Windows 7’s one month sales estimates.

Other reports point out anecdotal mixed or slow sales for the OS, remarking that the 40 million number was for OS’s shipped to OEMs and retailers, not necessary sold to consumers.  Whatever the case, we will get a more accurate picture over time.

Chitika Insights has conducted a study to determine the new OS’ share of Windows-based Web traffic since launch In order to provide a clear picture into Windows 8’s success.

To accomplish this, Chitika Insights examined a sample of hundreds of millions of Windows impressions from the Chitika Ad Network. This data was drawn from between October 15th and December 13th, using  impressions from the U.S. and Canada only.

The chart above show the story in detail. 48 days after launch, Windows 8 traffic represented 2.3% of all Windows traffic, based on Chitika’s sample.

Chitika notes:

In comparison, 48 hours following Apple’s release of Mac OS X Mountain Lion, its new OS had already captured 3.2% of Mac Web usage. Both Windows 8 and Mountain Lion were available as downloadable upgrades to consumers for $40 and $20, respectively.

Windows 7 represents almost 60% of all traffic, while XP continues to see more usage than the reviled Vista. The graph below shows a day-by-day data analysis. By the way, the Mac OS X comparison is not an apples-to-apples comparison with a closed market such as Apple’s.

The second graph shows that Windows 8 Web traffic share peaked in early December, 2012. Since then, the OS’s number of impressions has remained flat, with the most recent share figures at 2.3% of Windows-based Web traffic.

The launch of new Windows devices in January should help somewhat, but it will be interesting to see whether Microsoft extends the date by which the OS can be bought for $39.99. Right now, that isJanuary 31, 2013.

Would that be a sign of weakness or just pragmatism? Share your thoughts in in the discussion below.

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