Bloomberg: Windows 8 Sales Were Weak, Market Has Shifted

Here is an interesting interview with Pete Pachal from on Bloomberg. He talks about how sales numbers over the Christmas season were disappointing for Microsoft’s Windows 8, Surface and PCs, but admits that it is too early to declare Windows 8 a failure.

He also talks about the “barriers to entry” that Windows 8 faces in the the tablet world, now having to overcome deep commitments that consumers have made to ecosystems, particularly Apple’s.

Interestingly, he also mentions the fact that in the enterprise, many have already turned to iPads and iPhones making it a more difficult prospect for Microsoft.

One tidbit that comes out of the interview is that Microsoft has spent one and a half billion dollars advertising Windows 8. That is a ton of money, but they’ll need to spend even more to grab significant market share.

Enjoy it. I know I did.

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