When we think of how well a mobile platform is doing, we often forget to look at the bigger picture. Just because something is doing great or poorly in the states, doesn’t mean the exact same situation is happening everywhere.
For example, Apple devices (particularly iPhone smartphones) are starting to fall in popularity in Europe and elsewhere, and yet they still are doing quite well in the United States, especially since the release of the iPhone 5.
More to point, Windows Phone 8 is doing relatively well in the United States, particularly with the Lumia 920. It is seeing similar success in Europe as well.
That said, it isn’t exactly generating the same excitement as devices like the Nexus 4 and iPhone 5 in most markets. How about in China?
Recently the Lumia 920 arrived in China, so how did it go? Beyond great, actually. Reportedly, the Lumia 920 managed to fly off all the retail shelves in as little as 20 minutes in the first and second batches. This rate of success doesn’t seem to be slowing down either.
There are a few reasons for this. For one, Google doesn’t play the same strong roll in China as it does elsewhere. Google services and integration is the key reason to get Android, and in China, it is Baidu that is the search giant and web services king. The second reason is pricing. The Lumia 920 arrived in China for an impressively low 1 yuan, or about $.16 with a two year commitment. We thought $99 with at two year contract was a good deal.
The success in China highlights how important global penetration is for Microsoft. They don’t have to win over all the Android and Apple fans in the United States if they can make it big in China, India, Africa and the Middle East.
So how does this affect enterprise users in the United States and other major markets?
From a business point of view, Windows Phone 8 is a great choice because it is seamlessly tied to the Windows ecosystem and has tight Office integration and features onboard.
With China and other developing nations buying into Windows Phone 8 though, that means Microsoft will get more funding and more support for the OS.
This means they will continue to push the boundaries of what is possible with WP8– which is a win in the long-run for those that are using Windows Phone 8 in the consumer and corporate environment.
What do you think of the Lumia 920 and Windows Phone 8? Does the fast-selling numbers in China surprise you? Is the handset really doing t hat well or is there merely a stock shortage, like reportedely found in the US and Europe?