At least, they are only talking about this year.
Several companies were expecting Windows 8 to bolster computer hardware sales during the Holiday shopping season, but with unexceptional numbers several technology circles were left disappointed.
Some even pinned their hopes on the recovery starting this year.
Talking to BGR, Tom Evans, an analyst over at Canalys (nice!) said that this is not going to happen, and the PC industry is set to get negatively impacted by Windows 8 in 2013. In his own words:
“The launch of Windows 8 did not reinvigorate the market in 2012, and is expected to have a negative effect as we move into 2013.”
So what’s new, you may ask?
Oh, and if you are wondering why that is, stop wondering. The same old song about the new interface for Windows 8 is keeping the people away. Evans continues:
“Windows 8 is so different to previous versions that most consumers will be put off by the thought of having to learn a new OS. An additional barrier is the potential increase in cost that Windows 8 brings, as it is perceived that a PC with a touch-screen is needed to get the best user experience. In the current economic climate, this will be enough to make people delay purchases as they wait for prices to fall.”
I do agree about the touchscreen displays part, companies are yet to mass produce them and bring these displays to the market at evenhanded prices.
Microsoft for its part is busy convincing companies to move to its new platform, with several businesses already making the upgrade from older versions, particularly Windows XP.
The Redmond company may flaunt as many numbers as it can, but I reckon the only way people will consider Windows 8 a bona fide success is if it shows up with a considerable (and growing) market share. Say 10 or 20 percent, and then we are talking.
Because as of right now, it just is far too easy to lay all the blame on Windows 8.