Apple’s brilliant plan to destroy the PC industry starts to take shape

It wasn’t clear to me how this was going to play out for quite a while.

Yeah all the studies, stats and trends indicated that mobile devices were gaining more and more marketshare. It still seemed hard to think of a “post-PC world” ruled by mobile phones and tablets.

Then this happened.

Apple announced a 128 GB iPad and it all became clear.

That’s how it’s going to happen.

Here’s what I think.

Apple is going to continue refining the iPad until you can get an iPad with a 500GB or 1TB hard drive. They will work hard as hell to keep the form factor the same or even smaller.

The clues are in their own press release:

CUPERTINO, California―January 29, 2013―Apple® today announced a 128GB* version of the fourth generation iPad® with Retina® display. The 128GB iPad with Wi-Fi and iPad with Wi-Fi + Cellular models provide twice the storage capacity of the 64GB models to hold even more valuable content including photos, documents, projects, presentations, books, movies, TV shows, music and apps.
“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

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