If you think the Scroogled campaign was all there was to it, think again. With Microsoft’s anti-Google campaign about to come to an end, the company is gearing on a second version.
Most of you may be well familiar by now with Redmond’s efforts against Google — the software titan has published ads all around and even put up a petition to gather user signatures, bringing to attention what it calls privacy invasion from the search engine giant.
Giants and titans, eh, what not to expect!
Now Microsoft’s Senior Director of Online Services, Stefan Weitz recently talked to radio and TV station KQED that while the Scroogled campaign is about to come to an end, the company has in fact lined up a second version of its anti-Google push.
The idea for the first actually came about after Roper Center for Public Opinion Research put out the results of a poll that showed seven out of ten respondents did not agree with scanning emails for advertising purposes.
In fact, a Microsoft representative talking to BGR said in a statement that the company has no intentions to stop its anti-Google ads, pointing to the number of users who are backing the company:
“More than 3.5 million people visited Scroogled.com, and over 114k signed a petition asking Google to stop going through their Gmail. While the ad portion of this phase of the consumer education campaign has finished its scheduled run, this important conversation about privacy continues, and so does this important consumer choice.”
Additionally, the company followed up by releasing an updated statement to The Verge, confirming that the next version of its Scroogled campaign is about to go live soon:
“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”
Stay tuned we will. In the meantime, the Scroogled website is up and running if you want to take a look at the latest. If all goes according to plan the next version should pop up here in the near future.
So then, what’s your take on the Scroogled campaign, how effective it was, and should Redmond indulged in this at all? The comment box below is open for business seven days a week.