When it comes to market watchers and technology analysts, few can better International Data Corporation. The research firm has recently published its tablet market share predictions.
Late as Redmond was in the tablet game, IDC believes that Microsoft still has a tall mountain to climb to sway users away from the two dominant camps — iOS and Android. The research firm believes that Microsoft’s tablet market share will grow to 10 percent by the year 2017.
Windows 8 had to make do with a 1 percent market share by the end of 2012.
Comparing both variants of Windows 8, the firm believes the vanilla version of the OS will take up a more than healthy 7.4 percent of Microsoft’s share in the pie, while Windows RT will falter around at only around 3 percent.
As Tom Mainelli, the research director of tablets at IDC noted:
“Microsoft’s decision to push two different tablet operating systems, Windows 8 and Windows RT, has yielded poor results in the market so far. Consumers aren’t buying Windows RT’s value proposition, and long term we think Microsoft and its partners would be better served by focusing their attention on improving Windows 8. Such a focus could drive better share growth in the tablet category down the road.”
Take a look at predictions for other major players reveals that Apple iPad is set to forgo some of its current dominance, and sink to 46 percent of the tablet market, by 2013 down from the 51 percent it ended up with by the end of last year.
Android will make up some solid ground by the end of the year, and climb to 49 percent, up from the 42 percent it raked up last year. Devices like Google Nexus and Kindle Fire will play a fair part in this impressive ascend of Google’s mobile platform.
Rounding up some numbers IDC expects 190.9 million tablets will ship this year, which is a fair fraction up from its previous forecast of 172.4 million. Last year tablet shipments grew to 128.3 million units, a solid increase of 56 percent up from 2011.
The growth is set to continue to upwards of 350 million by the year 2017.