Well if you can’t do brick and mortar, do click and order. Microsoft has just announced that it has signed a deal with Tmall to sell its products online to Chinese users.
Tmall, of course, is a shopping website owned by Alibaba Group.
Kevin Eagan, the vice-president E-commerce of Microsoft Retail Stores commented:
“Microsoft sees great potential in China’s e-commerce market, to offer customers across the country choice, value and service through our online store. Through our joint efforts with Tmall.com, customers have a trusted and secured shopping experience of Microsoft and other complementary products such as Surface, Office, Windows PCs, Windows Phones, and accessories.”
Microsoft promises that the new online store will carry more than 50 products in the weeks to come, from smartphones to Surface tablets. The company plans to sell software and hardware products, as well as accessories to local users in the country.
The online store is set to be operated by a team that Microsoft has established in China, and the company is also gearing up to launch several promotional campaigns in the near future, along with preorder campaigns for newly launched products.
All in all, this seems like an excellent initiative by the technology titan. Redmond has, in the past year or so, increased its focus on expanding its retail presence.
While Europe is set to get traditional retail Microsoft Stores, online shopping sites like these can prove to be a valuable addition in bringing the company’s products within the reach of local users in several important markets around the globe.