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Microsoft paying developers for Windows 8 app development.

In what can only be seen as an about face for Microsoft, the company has announced that it will offer cash incentives for product development.

In a web campaign entitled “Keep the cash”, Microsoft is offering developers a cash incentive to develop applications for Windows 8.

On the page, some of the copy reads:

Now, fill out the form below. You can get a $100 virtual Visa card for every qualified app you enter (up to $2000*). So don’t stop with just one app! If you’re eligible to receive the offer, we’ll notify you by email.

I think this is unfortunate because it has turned out to be necessary.

In December of 2011, I wrote an article entitled “Is Microsoft being penny wise and pound foolish by charging developers 30% for their apps?”.

In that article, I questioned the wisdom of even charging developers anything right out of the gate.

From the article two years ago.

Maybe I am missing something but it seems to me that Microsoft should be looking for developers to come aboard as fast as possible.

In order to do this, why would you want to take the same amount of revenue as Apple?

Wouldn’t it make exponentially more sense to suspend any revenue share for – maybe 8 months to a year and get out of the way so that there is an INCENTIVE for developers to get in and start developing right away?

Seemed pretty obvious to me back then.

Oh well..

What do you think? Is this new pay for apps scheme too little too late?

In addition, is $100 enough?

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