Aggressive Discounts Will Not Help With Surface RT Sales, New Report Claims

The news first came out late last week, with Staples discounting the Surface RT, Microsoft’s first ever tablet by $150. The technology titan soon made it official at the start of this week, cutting the price of the device by the same amount internationally.

And it has not taken market watchers long to chime in with their opinions.

The newest report in this regard claims that Microsoft’s latest efforts to boost sales of the tablets is not going to save the device — sales are not going to pick up, at least not as much as hoped.

Citing its famous (or infamous, depending on who is doing the talking) Taiwan based supply chain sources, Digitimes is writing that Microsoft’s newest price cut looks increasingly unlikely to increase sales of the tablet, at least in the short term.

The reason is that shipments of the Surface RT decreased significantly in the second quarter of the year.

And with the rumored second generation (smaller, more affordable) Surface tablet powered by Windows RT 8.1 on the horizon, the numbers probably are not going to add up.

Microsoft is obviously cutting the price of the Surface RT all over the world, and at the same time it is increasing its efforts to bring its tablet to even more countries. This streamlining of retail availability, the company believes, is essential as it gets ready to launch a second generation lineup of Surface slates.

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