Good things come in bundles. Microsoft took its sweet time, but has landed on as simple, yet highly effective, concept of pitching its Surface RT to the current tablet leader, the Apple iPad.
This time another such iPad versus Windows tablet commercial has landed on YouTube, and this one has Microsoft comparing Apple’s flagship tablet to the Surface RT.
Just like before, the commercial runs down the feature comparisons between both slates — everything from the kickstand to the Touch Cover, the inclusion of Microsoft Office, true multitasking and direct support for USB.
The commercial caps things off with a price comparison where the Surface RT undercuts the fourth generation 16GB iPad.
You can watch the video below:
The commercial clocks in at 1 minute 21 seconds — an indication that this may not be headed to the television. TV ads usually come in at 15, 30, 60 or 90 seconds. But it is more than enough to engage the online audience, which is more than what could be said for the original Surface RT video commercials.
Microsoft has been putting up a good show with these commercials, but these are the type of ads that should have been airing at the launch of the Surface slates.
And while Apple iPad continues to outsell the Surface RT by a downright humongous margin, but marketing like this should help with branding as Redmond prepares to unleash the second generation Surface RT tablets later this year.
What’s your verdict for this new ad? Share your thoughts in the comments.