Tablets To Make Up To 50% Of The Market In 2014, Microsoft Needs To Act Fast

That Microsoft is readying up to merge its Windows RT and Windows Phone platforms is no secret. The company has tried to not keep it as such, with various Redmond officials talking about such unification.

In fact, Julie Larson-Green, the head of the devices unit in the company pretty much made things official recently by suggesting that Microsoft does not want to keep three flavors of Windows. What this means is that Windows RT may either be retired soon, or it will be merged together with Windows Phone.

And now a new study by Canalys shows exactly this.

The market researcher claims that by 2014 tablets will account for some 50 percent of all PC shipments. PC in this case being desktops, notebooks and tablet units. And if Microsoft wants to grab a 5 percent share next year, up from 2 percent in 2012, it has to act fast.

In the words of Pin Chen Tang, a research analyst at Canalys:

“To improve its position it must drive app development and better utilize other relevant parts of its business to round out its mobile device ecosystem. A critical first step is to address the coexistence of Windows Phone and Windows RT.

Having three different operating systems to address the smart device landscape is confusing to both developers and consumers alike.”

Microsoft has recently refreshed its tablet lineup with two new Surface models — the Surface 2 and the Surface Pro 2. But it has also made public its plans to bring some new models to the market early next year, including some smaller (and affordable) slates.

Intense competition means there is little to no room for droopiness, not in the tablet market.

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