Microsoft Still Undecided About Using The Nokia Brand

Indecisions, indecisions. Microsoft recently confirmed that it will be keeping the Lumia brand for its future handsets, but the company is not as sure as far as the Nokia brand name is concerned.

This is, in part, fueled by the fact that the Finnish company has just launched its Android powered line of devices that are about to hit the market as Nokia X.

Still, while the Finnish company will retain the Nokia name, Redmond will get access to it as part of a licensing agreement for a period of ten years. In simpler terms, Microsoft is free to use it on feature phones for the foreseeable future.

But as this report states, Redmond is yet to make any sort of a decision on whether it would use the Nokia brand at all. In fact, the Director of Windows Phone, Greg Sullivan, declined to confirm whether the brand will survive or not.

Obviously, the situation around the globe is not helping matters one bit.

There are some markets where Lumia is the name people most associate with when it comes to the company’s smartphones. In other places, Nokia feature phones rule the roost.

Things are further complicated by the fact that Microsoft can only use the Nokia branding on feature phones for the next ten years, and not smartphones, which I guess is playing the biggest part in this interesting little indecision.

In any case, we ought to have more hints on this by the time the deal closes.

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