UK Carriers Start Choosing Windows Phone As The Third Option, Over BlackBerry

The race for the third ecosystem of choice is almost done and dusted. BlackBerry’s new CEO John Chen recently remarked that his company had a 50/50 chance of survival on its own.

And it’s easy to see why — the BlackBerry Z10 and Q10 are unable to compete where it matter.

Instead, wireless carriers around the world are now shifting their attention towards the Windows Phone platform. One such network is Three UK. The company has recently dropped BlackBerry and chosen Microsoft’s mobile operating system as the alternative.

This follows T-Mobile in the USA as another major carrier that removed all BlackBerry smartphones from its physical store locations last year, without offering any explanation.

But Three UK Portfolio Manager, Brendan Arndt, in a recent interview, offered a reason:

“The Windows Phone market is good for us. We’ve chosen that as our third ecosystem now that BlackBerry is dying off.”

That’s not all, though. The executive says that the customer experience with Windows Phone is great. In fact, the feedback they got from Windows Phone customers is higher in some cases than that of their Android offerings, which says a lot.

Windows Phone, Arndt says, has performed really well at the low end and midrange for the carrier.

And he further remarks that the platform needs that killer product at the high end to really challenge both Android and iOS on the high end. One can hope that such a smartphone is not far off.

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