Microsoft Listed As The Third Most Valuable Brand In The US

The search for the most valuable brands in the United States this year has just reached its conclusion, with Microsoft landing a podium finish as it continues its transformation into a devices and services firm.

Despite some very notable changes coming to its product lineup in the recent past, the company remains one of the most valuable brands in the country — only Apple and Google are up top, with both having managed to significantly increase their value this past year.

As this research published by the Brand Directory shows, Redmond is the third country in this list, with a brand value of $62,783 million. Take a look:

brand_directory_ranking_2014

Apple is placed in first with $104,680 million, while search engine giant Google was declared the runner up with $68,620 million, not too far away from the numbers Microsoft ended up with.

Microsoft’s brand value has been on the rise recently, buoyed by the change of direction, new management, and an increased emphasis on cloud, server and enterprise software. If this keeps up, the company just might earn a silver medal here in this ranking in the very near future.

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