Redmond has just updated its lineup of Bing apps on Windows Phone, and in the process made some sweeping changes to the naming scheme and even the version numbers of these mobile applications.
Two strokes, one brush, and something like that? Yeah.
By far the biggest change is that the apps are now no longer known as Bing Apps — meaning Bing News is now just News, Bing Sports, just Sports, Bing Weather will now be called Weather, you get the drift. A sign of things to come, or just something that was due?
Along with removing the “Bing” name, all the applications now carry the version number 18.104.22.1680.
As this report notes, no other major modifications have been spotted in these applications, apart from these cosmetic changes. And there is no information (at least, not right now) why Microsoft decided to rename all of its mobile apps for Windows Phone.
Maybe the looming arrival of Windows Phone 8.1 has something to do with it? Probably.
It does raise an interesting scenario, though. The apps might just be a tad more difficult to find for users following this update. Prior to this they were all grouped together and could easily be located.
In any case Bing News, Bing Sports, Bing Finance, Bing Food & Drink, Bing Health & Fitness, Bing Travel and Bing Weather now have new names on Windows Phone. More changes could well be incoming in the following weeks.