In some other reality, Kantar might have been the name of a fantasy creature. But luckily, Kantar Worldpanel is then name of a company that brings us the latest statistics from around the globe.
The research firm has released the newest market share figures for May 2014.
And Windows Phone, Microsoft’s mobile operating system that managed to do so well over the past few quarters has slowed down, dropping to the market share lows of 8.1% — still good enough for top three, behind Android and iOS with 73.3% and 16.6% respectively.
This is far cry from the 10 percent slice in five big European markets (UK, Germany, France, Italy and Spain) that the mobile OS managed at the start of the year.
However, compared to the same month a year ago, Windows Phone grew its overall share by 1%, which is to say that Microsoft’s mobile operating system powered 7.1% of all smartphones in these top five European markets back then.
The report further reveals that Windows Phone has lost ground in the two more important markets.
Year on year, the platform dropped from 3% market share to only 0.6% in China, while the corresponding figures in the United States dipped from 4.7% to 3.8% percent.
One can imagine the achievements of Huawei in China these past few months had a lot to do with this.
Now with Windows Phone 8.1 almost out of the gates, there is every chance that the platform will grow faster than before. Several new smartphones are on track for release, particularly in developing markets around the globe. One can hope for a much better showing before the year is out.
You can read up on the full details in this PDF document that Kantar has released.