Microsoft have done well to convince developers to bring quality applications to the Windows platform, but Windows 8.1 scam apps are a reality too.
Good thing then that the company has started a crackdown on these low quality scam and spam software on its repository — several items that did not meet the requirements have been deleted, a total that comes in at 1,500 at the latest count.
The company has also updated its certification requirements to ensure that apps are named and described in a way that does not misrepresent their purpose.
Todd Brix of Microsoft talked about how the company is removing these applications:
“These revised policies are being applied to all new app submissions and existing app updates for both the Windows and Windows Phone Store. We’ve also been working on titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. This process is continuing as we work to be as thorough and transparent as possible in our review.”
So basically, all apps must now use a name that clearly reflects their functionality, categories must be selected accurately, and at the same time icons must be different from existing apps so as not to create confusion amongst users.
That should take care of those countless VLC Player clones!
Brix also makes it clear that most of these scam apps were developed with good intentions, and not to trick users into buying and downloading. Regardless, Microsoft will refund the cost of such apps that were downloaded because of an erroneous description, or have been removed from the store.