30 Days with Surface Pro: Day 20

Microsoft announced today that it will offer a free Touch or Type cover along with the Surface RT for a limited time. That seems like a conveniently appropriate time to finish posting the 30 Days with Surface Pro series, picking up on Day 20 with my thoughts on the Surface keyboard covers.

The iPad and other tablets are also sold without some sort of cover, and the first thing almost every tablet owner buys is a case or cover of some sort to protect the glass display from scratches and cracks. There are inexpensive cases out there, but the Apple iPad Smart Cover is $40, and a case that includes a built-in keyboard starts around $80. By comparison, the $120 for a Touch keyboard cover, and $130 for a Type keyboard cover are on the expensive side, but they are remarkably well-engineered. The magnetic connection is strong enough to pick up the Surface tablet–not something I recommend trying with an iPad Smart Cover.

Giving the keyboard cover away with the Surface makes sense. While the Surface RT and Surface Pro are tablets first and foremost, the devices seem naked without the keyboard cover. The Surface Pro in particular–because it runs the full Windows 8 operating system–is essentially transformed into an ultrabook with the addition of a keyboard cover.

This may be a short-term marketing promotion, but honestly the Surface RT and Surface Pro should always be bundled with one of the keyboard covers by default. For more, check out Surface Pro, Day 20: Touch and Type keyboard covers.

I’m a Houston-based independent analyst, marketing consultant and writer. I follow news and trends across all facets of technology, and help people understand how the changing tech landscape affects them. I work with businesses to identify market opportunities and develop effective content marketing strategies to take advantage of them. I’ve worked in the trenches as an information security consultant, an IT manager and a marketing executive. That real world experience gives me a unique point of view that lets me see things from the business perspective. I’ve been a CISSP for 13 years, and I’ve been recognized by Microsoft as an MVP for 8 consecutive years. When I’m not working with technology, I’m a husband and father who loves mountains, oceans, football and golf. You can contact me directly at [email protected] For more from me, you can follow me on Twitter, subscribe to me on Facebook or add me to your Circles on Google+.

  • WillyThePooh

    Just got it on Sunday after reading this news. 🙂 Nice machine and long lasting battery.

  • cphelpsone

    I love it…

  • Aldo Palo

    I love the Surface Pro =)