Software, they say, makes the hardware, which in turn drives the software. It is a perfect circle. We have seen many a great devices, some even ahead of their time, fail to take off due to lackluster applications.

And the fact that, for Microsoft, a lot depends on the number and quality of apps is no secret.

Analyst and experts, users and partners have been saying this ever since the release of Windows 8. The launch of the modern operating platform was a new territory for Redmond, who had up until then, built up a platform with millions of compatible desktop software.

Apps were the Wild West for Microsoft, and remain so.

And according to a Gartner analyst, users still chose their operating systems based on the app ecosystem, which clearly represents a big opportunity for Microsoft to drive home an advantage against competitors like iOS and Android.

In the words of Ranjit Atwal, research director at Gartner:

“In emerging markets where other operating systems may have a chance, consumers will start to move to devices based on the operating system in order to access applications.”

Now, while some progress has been made on the Windows front, both Windows Phone and Windows RT are lagging behind when it comes to popular solutions that are available on other mobile app stores.

A merger of Windows Phone and Windows RT, one can hope, enables developers to code a single app that works on both smartphones and tablets. The game will get doubly interesting, then.

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  1. Microsoft made a big mistake by not having a ton or apps already lined up before the release of Windows 8. They probably miscalculated that it wouldn’t matter because still having the desktop would make up for it. I guess it some ways it makes sense on the PC, but makes none at all for the Surface. Microsoft has to get the apps and they have to be as good or better than on other platforms

    • Dominico-James Black Eagle Hod / July 8, 2014 at 11:14 am /Reply

      Also unfortunately Microsoft needs Google’s set of apps.

      • Personally, I am doing just fine without Google apps. Can get my email from google acct. through outlook. The other things don’t matter to me

      • Nah…don’t need and definitely shouldn’t wait on Google to see the light. If you think they are “needed”, you might as well jump ship now. Google ain’t gonna play along.

    • Agreed completely. Whether I agree with it or not, Apps are an integral part of technology nowadays, so this report doesn’t come as much of a surprise, but it’s something Microsoft should keep in mind.

  2. Mike Greenway / July 9, 2014 at 10:25 am /Reply

    Having a Gartner ad “Gartner’s Magic Quadrant.” and this many Gartner quotes is insightful.

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