If anyone remembers, Asus stated the whole netbook revolution back in 2007 with their Eee PC.
Netbooks became one of the easiest ways to get a cheap, portable computer with basically the same functions as any other computer.
After Apple introduced the iPad, netbook sales sank fast. I still have a netbook that I’ve been using since early 2010 and I’m still finding it very usable.
But I can definitely see why users would switch to tablets. which are a lot easier to use than netbooks.
Since Asus started the netbook revolution, one would have thought that they would have a pretty good standing in the current tablet market.
Well that is not the case. It’s not the case for anyone except Apple (and maybe Samsung.)
Asus has tablets that are currently in the market, but they’ve only sold 1.8 million this year (compared to the iPad’s 40 million sold as of June 2011.)
Next year, though, Asus expects to ship 6 million tablets! It is not said whether they will be Windows 8 tablets or not, but what else can they have?
Android would n0t be smart because of all the other Android tablets out there. Neither would Windows 7. “Windows 7?! Who the hell would put Windows 7 on a tablet???” Some of you may be asking. I wouldn’t put it past Asus to use Windows 7 as a tablet operating system. They’ve done it before for their business customers.
So naturally their only viable option is to use Windows 8. So let’s say that Asus will be putting Windows 8 on all their tablets. How are they going to compete with the other Windows 8 tablet vendors?
Asus would be going up against some big name companies such as Samsung, HP, and Dell. The answer lies in experience. Asus has better experience in creating lightweight, cheap devices that have a lot of battery life. HP and Dell do not.
Samsung has a lot of experience with their netbook lines, their phones, and their existing tablets. But neither HP nor Dell have phones or good tablets, and HP has some netbooks that are OK, but Asus has more experience in that category.
So that basically leaves it down to Samsung and Asus, and I think Samsung would easily win that one, but that’s not saying that Asus won’t sell 6 million tablets. It’s just saying that Samsung will sell more.
“As for the recent report that [Asus] was not invited into the Windows on ARM (WOA) development project, [Asus] noted that it has the strongest R&D ability among notebook vendors and is the largest client of Nvidia,” said DigiTimes in a report on Dec. 6 report.
“Therefore, the company will continue to have tight partnership with ARM-based processor makers over development of the WOA platform.”
So what do you think? Do you think that Asus will indeed ship 6 million tablets next year? Or are the rumor mills just exaggerating once again. I think that Asus may get close, but I’m not sure if they will reach 6 million. But we’ll just have to wait and see I guess.