Acer is currently one of the largest hardware vendors, but the company has been posting mixed financial results for the past few quarters. The company has not progress on the financial front, and again lost money in the second quarter of this year.
Both its market share and financial situation has been gradually deteriorating.
An investment into industrial design capability expansion coupled with rising DRAM prices meant that it lost more money than it made in the second quarter of 2013.
For those of you interested in numbers, consolidated revenues came in at $2.99 billion, but the company recorded a net loss of $11.48 million.
In order to turn things around, the company has been forced to change strategy. The company is still invested deep in the desktop PC business, but it has been drifting away slowly. For example, it shipped some 8 million units in 2012, but its 2013 projected desktop shipments stand at around 4 million.
The company has just hired a new chief for its desktop business — former vice president of Lite-On IT.
Things are not all that rosy on the laptop front either, but Acer would be hoping that this new executive actually manages to save and grow the company’s desktop business.
The next couple of quarters will undoubtedly set the tone for Acer’s future strategy.