And then one wonders what went wrong at the company! Microsoft recently announced that it had signed up nine new hardware partners that plan to release Windows Phone 8 handsets.
But one company that is missing from this list is Acer.
Acer launched just one single Windows Phone handset back in 2011, plainly called the W4, but then shifted attention towards Android smartphones. And while the company has shown cautious interest in the past on retuning to Microsoft’s mobile platform, it seems it will take a while for it to happen.
In a new interview, the vice president of Acer’s smartphone business in Europe, the Middle East and Asia said that while things have improved for Windows Phone, there still is a lot of work to be done.
And the company will not risk a Windows Phone until the app selection and market share improves:
“The Windows Phone Store is improving. But if there are 350,000 apps and it doesn’t include the top 100, then it’s no good for consumers. For example, if you don’t have the local banking apps, then it is of naught to certain people. There are a whole bunch of elements around the application space which need fixing, which for us, is a big deal.”
Market share is another factor that is important for Acer, and the company wants Windows Phone to chart at around 10 to 15 percent before jumping into hardware development.
Windows Phone has made improvements in this regard, with the platform now touching double digit market share in some countries. But overall, things are hovering around the 3 to 4 percent mark worldwide, and considering the momentum of Android, it will take some effort to really improve it.
Then again, the nine new companies entering the Windows Phone party will help with this.