The power, these days, lies in low-power processors. This is Intel’s main focus, and ARM’s main forte. And now AMD has formally entered the market of low power computing with its own solutions.

Beema and Mullins APUs (accelerated processing units) are now finalized and presented.

Technically, they are not actually APUs, as these qualify as SoC (system on chip) devices. But then again, that’s the whole point of these new chips — the integration of as many features as possible in order to make it easier for hardware makers to launch tablets, hybrids and 2-in-1 devices.

And as AMD confirmed in a conference call earlier this month, products based on Beema and Mullins are in development by companies like Lenovo and Samsung, and set for arrival in the coming weeks.

Even full PCs are incoming, based on these new solutions.

These new chips employ a few new technologies, including AMD TrustZone technology for security and dynamic overclocking, but in terms of actual performance increases, we are looking at 20 percent power advantages and 50 percent graphics performance benefits compared to Intel Haswell U Pentium chips.

Processing performance improvements come in at around three times that of Intel Atom.

What remains to be see in how Intel responds to these new solutions, and how many vendors actually create devices powered by Beema and Mullins units in the coming months — but keeping in mind the hustle and bustle of the Windows 8.1 tablets and hybrids market, good things are expected.

Oh, and just in case you were wondering, AMD have also initiated Project Discovery, with docked tablets and attachable game controls, so Windows powered dedicated gaming devices could also be incoming.

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  • Randy A

    Good news. I’m especially looking forward to the visuals. Should be spectacular if they can pull this off.

  • Elaine1

    20% power improvement is needed in my view. PCs battery life has always lagged behind Apple, at least in my experience. I hope this changes that.