OK, so here’s the breakdown.
Microsoft had a flurry of events this week rolling out Windows 8 previews at 2 or 3 events.
They also released a mission statement for the OS as well as a Video for people to get excited about.
Keep in mind, approximately 1 Billion people use Windows.
The takeway from most analysts was
- Microsoft is taking a brave stance
- It’s risky and a change to Windows
- It’s great
- It’s not great
- It’s a radical change to the OS
Contrast that with what we have just seen from Apple.
They just (on day one of their World Wide Developer’s Conference) released a bunch of really incredible changes to their products.
What I see from both companies is the difference between a checkers player and a chess player.
Microsoft are going to try and make it easier to use an operating system to do things.
Apple are going to change the way you listen to music, send and share photos and buy apps online.
Microsoft are going to get into tablets with ARM and different types of chips.
Apple are trying to create a consistent experience for you independent of what platform you are on.
Microsoft are talking about putting 2 Operting Systems into one where you can switch between them.
Apple are making platforms almost irrelevant and have officially moved to the cloud.
The main difference is that Apple makes your life easier and more fun.
In addition, they are simply better at:
- User Interface Design
- Bold strategic steps
- Thinking through how to add value to the consumer
- Articulating that value
- Marketing that value
As someone who covers a lot of Microsoft Windows related content I have to say..Night and Day.
After covering WWDC 2011 today, it makes covering Windows 8 beta seem a little …outdated…
What do you guys think?