And not just any regular ninja, but a stealthy one at that!
Microsoft expects a lot from 2013. The Redmond-based technology company debuted Windows 8, Surface line of tablets, Windows Phone 8 and Windows Store this year, and while initial sales numbers have been disappointing, it is not slowing Microsoft down in its bid for supremacy.
In a single sentence, it plans to become relevant once again.
And the research firm Econsultancy believes that Microsoft has everything it needs to do just that. Next year. And it will do that in style — on many industry sectors from software to search, hardware, communication and gaming.
The firm backed up their claims with some interesting numbers and statistics:
“It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers”.
The research company believes that Microsoft has managed to create a potentially formidable ecosystem that will allow it to go beyond its traditional desktop presence and expand into sectors that were until now dominated by other companies:
“These trends suggest that Microsoft has been stealthy like a ninja, making significant inroads into its competitors businesses whilst the world’s gaze has been focused on Apple, Facebook and Google over the last 12 months”.
Stealthy ninja, huh? What other kinds of ninjas are there, anyway?
Besides, Microsoft possesses the user base and all the resources it needs for dominance in various verticals. The only thing missing was intent, which was scattered and fragmented over the past decade or so, which saw other companies take the lead.
“2013 will be the year that Microsoft becomes relevant once again. It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers. It has all the ingredients, bar one, to make this possible”.
Bring it on, I say.