During Apple’s Q4 earnings call, there was quite an interesting moment where the Surface came up.
Mr. Cooks amusement/irritation showed in his answer.
5:31PM Here’s a follow-up: “With the launch of Surface today, could you comment on what you see from a competitive standpoint?”
5:32PM Tim Cook: “I haven’t personally played with a Surface, but we’re reading that it’s a fairly compromised, confusing product. I think one of the things you do with a product is make hard trade-offs. The user experience on the iPad is absolutely incredible. I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well. When people look at the iPad versus competitive offerings, I think they’ll continue to want an iPad.”