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During Apple’s Q4 earnings call, there was quite an interesting moment where the Surface came up.

Mr. Cooks amusement/irritation showed in his answer.

5:31PM Here’s a follow-up: “With the launch of Surface today, could you comment on what you see from a competitive standpoint?”

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5:32PM Tim Cook: “I haven’t personally played with a Surface, but we’re reading that it’s a fairly compromised, confusing product. I think one of the things you do with a product is make hard trade-offs. The user experience on the iPad is absolutely incredible. I suppose you could design a car that flies and floats, but I don’t think it would do all of those things very well. When people look at the iPad versus competitive offerings, I think they’ll continue to want an iPad.”

Snarky huh?


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About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  1. Misterbear Fapp / October 25, 2012 at 3:16 pm /Reply

    Some people just don’t want Apple products. Not everyone wants to be an iClone.

  2. Sounds like every other Apple Fanboy.

  3. surface vs ipad? definitely surface! no question.

  4. Ricardo Amaral Filho / October 25, 2012 at 5:37 pm /Reply

    iPads do compromise your experience, since its UI is simply a bigger iPhone with a lot of empty space. There is no adaptation in that sense.

  5. iOs vs windows rt? Is there anyone who would pick iOs? And the surface is less expensive than, faster than, and cooler than an ipad

  6. surface definitelly

  7. A comment like that shows he’s defensive and scared of Surface. Its like when a child does something wrong and the parent calls him/her out on it and they start making every excuse in the book because they don’t want to get grounded. lol

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