Hat tip to my cousin Efosa for sending me this link.

I received this link today and after I read the story, I had to share it with you guys and girls.

It’s from Apple.com and it’s their business section.

It’s a profile of Apple’s relationship with Lowe’s, a well know North American hardware business.

Some choice quotes:

Since its early days as a small hardware store, Lowe’s has been in the business of helping homeowners achieve their dreams through do-it-yourself projects. Even though it currently operates in more than 1,725 locations throughout North America, the company has retained its neighborhood store feel, thanks to its hundreds of thousands of knowledgeable employees.

Lowe’s developed three custom iPhone apps—two for employees, one for customers. The Lowe’s Employee app gives store staff access to key product information, while the Store Manager app allows managers to handle administrative tasks. And every iPhone for employees is encased in a custom solution that includes a bar code scanner, a credit card reader, and an additional battery.

Lowe’s free consumer app gives customers a wealth of home improvement information at their fingertips, including how-to videos, product prices and reviews, store locations, and gift card balances.


“The iOS platform allows us to build simple but meaningful solutions for our customers,” says Kris Douglas, member of the Lowe’s IT Innovation Team. She notes that the iOS Software Development Kit “helped us create a seamless design experience,” with the iPhone Simulator enabling the design team to get immediate feedback from users.

“The iOS platform is a robust ecosystem where we can have a consistent development, deployment, and management process across multiple devices,” Douglas adds. Lowe’s currently has more than 42,000 iPhones for use by store employees, and managing the fleet at an enterprise level or device-by-device is no problem. “Using our mobile device management tool, we are able to push updates to the devices in our stores,” says Douglas.

“We look at deploying iPhone as the first step of hopefully many more to come,” she says. Brown adds, “iPhone, iPad, and the iOS platform are enterprise solutions that we can build on for the future. We’re very excited about what else we can do.”


“In all of my 27 years at Lowe’s,” Brown says, “iPhone will go down in history as being the most impactful device we have ever put in our employees’ hands.”

You can read the full article here.

They use 42,000 iPhones for their business. Wow.

Anyone who thinks they can take Apple for granted at the enterprise level must be crazy.

Apple have a long term enterprise strategy and the iPhone, iPad and iCloud are the first steps toward taking a bigger bite of Microsoft’s enterprise customers.

Stay tuned…


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • ECM2

    The most immediate thing MS must do is ENSURE that Windows Phone 7 and later have CITRIX SUPPORT. Our institution installed a new medical records system and Admin will not support Windows Phone for ONE REASON – NO CITRIX RECEIVER. I thought those MS folks were business geniuses. This should be top priority of MS right now!

  • Hfhfhfj

     I’m not sure I understand the point of the article. Is it that the iphone requires a custom battery pack due to flawed design theory? Is it that Lowe’s is less concerned with security than the NSA, who uses Android? Is it that the iphone is a good fit for the average lowe’s employee because it is meant for people that are not technologically inclined?

    I don’t know who your admin is, or which phone you’re using, but 10 seconds of googling turned up this ”
    Citrix Receiver for Windows Mobile DevicesAdded by Adam Marano , last edited by Adam Marano on Mar 16, 2011  (view change)
    Citrix Receiver for Windows Mobile Professional devices have been available for for a number of years. The evolving nature of mobile devices and the networks they use are now at a point that makes the use of mobile devices more relevant than ever when used with Citrix XenApp. Windows Mobile Professional come in a number of different variations, and the Citrix Reciever for Windows Mobile devices is design to work with all Professional (touch screen) versions. The Citrix Receiver for Windows Mobile is not compatible iwth Windows Mobile Standard Edition devices such as the Motoroal Q or Samsung Blackjack.You can find the current list of Citrix Ready verified Windows Mobile devices in the Citrix Ready Catalog. Search for “mobility” in the “Search Citrix Ready” box in the menu on the left.The below section of the blog provide information you should find helpful in trying and deploying Windows Mobile devices for use with Citrix XenApp. “