Digitimes is reporting that Apple is developing a $799 addition to it’s highly successful Macbook Air line.

The new, more affordable laptop line will reportedly be available in the third quarter of this year.

Currently, Apple’s 11-inch 64GB MacBook Air is priced at US$999 with a 128GB version priced at US$1,199. The 13-inch 128GB version is priced at US$1,299 and 256GB version is US$1,599. If Apple decides to launch a US$799 MacBook Air, the sources believe the strategy will damage Ultrabooks allowing Apple to continue to press its advantage.

What do you think?

If you could get an Apple Air for $799, would you say no and buy a Windows 8 Ultrabook?

Use the comments below and let us know…

About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of EyeOnWindows.com, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. (www.learnabouttheweb.com) and The Redmond Cloud (https://www.theredmondcloud.com).

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  • Andrew Phillips

     I’d call this a win- apple being forced to change their current marketing strategies in order to compete. I don’t much like MBAs, the design turns me off, but I like where this is going.

  • http://profile.yahoo.com/QPGDDMAJI4O6PZ3Q53LYWABS3Q Chase

    Depending on SSD brand.. (Intel) i think more people will buy.

  • 50son5

    Why and how would Apple do this? No way the SSD could be smaller, and Apple will not put low end CPUs in their products. I say this is bunk and can’t and won’t be done.

  • Alick

    Apple products are seemed to be high end and luxury nowadays….no way to produce a low end one. but maybe they will design a more powerful MacBook Air and low the old model price. 

  • http://www.facebook.com/darrenkgeorge Darren Kavin George

    maybe, but it really dependa on the specs. The air cannot be touched like a yoga though, can it? And if i were to get the air , i would put windows 8 plon it