Tablet market growth may be slowing down, but industry leaders like Apple and Samsung still retain control. However, an absolute deluge of tablets are arriving on the store shelves.
And guess the names that are the big winners in all this?
Companies like ASUS and Lenovo are flooding the market with new models, and according to insights provided by Strategy Analytics this has given way to a rather curious trend — small players have now actually started to drive the growth.
Tablet shipments in the third quarter of the year came in at 55.2 million units, a solid number that amounts to a 6% growth from the same period last year.
As the report states:
“Global Tablet shipments reached 55.2 million units in Q3 2014, up 6% from 52.0 million in Q3 2013. Apple retained top spot despite missing forecasts and Samsung retained top slot among the Android Tablet vendors.”
Both companies have been rather active when it comes to tablets, having released various models over the past few months, powered by Android and Windows, both.
Lenovo, for example, recently unveiled a new line of Yoga tablets, anchored around the Yoga 3 Pro convertible. ASUS, too, introduced new hardware including the VivoTab 8, which has Windows 8.1 with Bing loaded on top, but without a smart pen.
And with the holiday shopping season almost here, and Intel having released the Core M Broadwell line of processors, tablet sales are expected to rise.
For smaller players in the game, that is to say. Good times are finally here.