While Windows Phone 7 might have not be a runaway commercial success, could things be different this time around with Windows Phone 8? Microsoft certainly seems to think so, but it really is too early to say for sure.
What can Microsoft and its partners do to generate as much excitement and (hopefully) sales for the new mobile OS? Marketing is the most obvious answer, but aggressive pricing could help to.
While I’m not a huge fan of AT&T, it seems that they also understand that the key to customer acceptance with Windows Phone 8 will come with pricing.
The high-end HTC Phone 8x and Nokia Lumia 920 are both very powerful dual-core devices with all of the best features thrown in, but they certainly aren’t pricing at a high premium. Both devices will cost you just $99.99 and give you 8GB of storage. Both flagship phones do come in various storage configurations, though.
Looking for something even cheaper than that? The Nokia Lumia 820 will set you back a measly $49.99 with two-year contract. While not as powerful as the 8x or 920, the Lumia 820 is still a midrange device with a fair amount of power under the hood— in short, AT&T pricing is a steal. The only downside is that you are using the AT&T network.
Some of our readers might have no problem with that. AT&T works great in some areas, but it is very spotty in others. If you happen to live in a region that has exceptional AT&T coverage, this is very exciting news indeed.
So when can you actually start getting these phones from AT&T?
The Lumia 820 and Lumia 920 are up for preorder today and will be available in-store on November 9th. Unfortunately, we don’t know when you will be able to get your hands on the HTC 8x— all we know for sure is that AT&T says it will be out before Thanksgiving.
So what do you think of AT&T’s line-up and pricing, interested or not?