As far as end users are concerned, Bing is perhaps the most important Microsoft product this side of Windows and Windows Phone. Even ahead of Office and Xbox, considering just how much attention Redmond pays to its search service.
The search engine is the very heart of other products and services that carry the Microsoft logo.
And speaking of logos, the company has just rolled out a major makeover for its Bing search engine, complete with a brand new logo. This new refresh makes use of a simplistic philosophy, much like other recent Microsoft products.
Microsoft talks about this redesign in a blog post on the office site, confirming that the new Bing logo is part of the One Microsoft vision that outgoing CEO Steve Ballmer announced a couple of months back:
“Within our product team, we talk about the goal of Bing as always being helpful, human and beautiful. To chart this course, we have also rebuilt Bing.com with a beautiful new, modern design focused on simplicity, speed and visual appeal to give people a better search experience regardless of the device they are using,.”
The company claims that it had a few things in mind when creating this new design — something that not only faster, but cleaner and as much visually appealing as possible.
For this reason the development team focused and overhauled pretty much every single element of the Bing search service, from fonts and colors, to the search box and spacing, even visual scan patterns other hidden code.
A couple of new features also made the cut, including the merging of Snapshot and Sidebar to display information that is now much easier to read.