Microsoft Inches Forward in Search, Google Stays Dominant

Comscore today released its monthly comScore qSearch analysis of the U.S. search marketplace.

To no one’s surprise, Google Sites led the explicit core search market in November with 67% of search queries conducted, up from 66.9% in October.

Microsoft gained slightly, going from 16.0% in October to 16.2% in November, 2012.

Yahoo continues its gradual fall, losing 0.1% from the previous month and settling at 12.1%.

How important is search to Windows 8, you ask? It is important, make no mistake. In this OS war, it is all about ecosystems, and search is a key part of the ecosystem.

Apple, Google and Microsoft all use their ecosystems (apps, browsers, OSs, hardware, search and so on) to attract and “lock in” users to their platforms.

Comscore’s numbers are below;

comScore Explicit Core Search Share Report*
 November 2012 vs. October 2012 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Oct-12 Nov-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.9% 67.0% 0.1
Microsoft Sites 16.0% 16.2% 0.2
Yahoo! Sites 12.2% 12.1% -0.1
Ask Network 3.2% 3.0% -0.2
AOL, Inc. 1.8% 1.7% -0.1

Of course, with Microsoft powering Yahoo’s searches, that gives Redmond over 28% core search results.

Now if only they could buy search from Yahoo that might make it a real two-horse race. See Comscore’s full results.

Ballmer probably is grateful everyday that Yahoo turned him down the last time, as it would have been an overvalued mess of a purchase, well above Yahoo’s current value.

What do you think? Do search engines affect tablet or smartphone sales?

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