Microsoft’s anti-Google efforts are slowly (but surely) starting to bear results, as the month of May saw the Bing search engine attract a small number of new users.
Small, obviously, is relative in this case, as even a 0.2 percent increase may mean millions.
But more importantly, Google witnessed a decrease in overall users, a significant decline at that, of minus 0.4 percent. Sure enough sign that Redmond’s Scroogled campaign is playing a part, at least in the United States, if not other markets.
The latest statistics released by comScore show that search engine king Google currently holds 67.1 percent of the market, while Bing follows in second with 16.7 percent in March 2013 — an increase of 0.2 percent since February.
While Google’s loss was Microsoft’s gain, Yahoo! also improved its standing by 0.2 percent, finishing at 11.8 percent last month.
These new numbers, obviously, are good news for Microsoft, as the company seems keen and determined to continue its anti-Google campaigns and show users that Bing is a better choice.
Both Microsoft and the Mountain View-based search engine giant have horns locked on a number of fronts. Word has it that Redmond is also trying to get Google fined in Europe, and has tipped off antitrust regulators over a possible violation of competition rules in the continent.