Education is one sector where Chromebooks have thrived the most, so much so that many still correlate these budget devices as a perfect match for schools and colleges.
And there is some truth to this belief.
Just a little while back Dell halted the sales of its Chromebook 11 because the company could not cope with what was said to be an extraordinary demand for the product — ultimately, educational customers were asked to place their orders directly, instead of buying these devices from retail.
But as these new numbers show, these devices are no longer thought of only in an educational context, but businesses and enterprises are also gravitating towards Chrome OS powered hardware.
Research group NPD reveals that B2B sales of Chromebooks skyrocketed by over 250% last year. Government organizations, businesses and even industries are now buying these machines in bulk. A worrying trend for Microsoft.
An even distressing reality is that multiple vendors have now producing these devices, including establishes ones like Acer, ASUS, Dell, HP, Lenovo and Samsung.
In the words of Stephen Baker, vice president of industry analysis:
“Building on last year’s surprising strength, Chrome’s unit strength ahead of this year’s education buying season shows how it has become a legitimate third platform alongside Windows and Mac OS X and iOS.”
The report claims that Chromebooks managed a market share of up to 35% of all notebook sales in the country, for the first five months of the year — a figure that translates to 1.4 million units sold.
And with the back-to-school season upon us, this is a mark that could increase.
These numbers are only taking into account he B2B sphere, which is data provided by retailers, resellers and businesses. But there is no doubting the fact that Chromebooks have a momentum going.
Good thing then, that Microsoft has finally decided to take Chromebooks head on.