Former Google CEO Eric Schmidt snubbed Microsoft during an appearance this week at the D9 conference Rancho Palos Verdes, California.

He referred to a so-called “gang of four,” high tech companies that were driving innovation and growing astronomically as a result.

These companies include his company, Google, as well as Amazon, Apple, and Facebook.

But what about Microsoft?

“Microsoft is not driving the consumer revolution in the mind of the consumers,” Schmidt said. “They’ve done a very good job of getting [customers] locked in on the corporate side.”

“Typically, tech companies eventually become boring and middle aged,” he added, noting that Microsoft’s legacy products would, however, provide “a flywheel that will power Microsoft and what they are doing for many decades.”

The current situation, with so many big players, is a new platforms war, Schmidt claimed. And unlike past platforms wars, which included just two players—Apple and Microsoft during the PC wars, for example, or Internet Explorer and Netscape in the original browser wars—this time there are multiple competitors, each with unique consumer-oriented offerings.

Apple, he said, created beautiful consumer products. Facebook organizes “every friend you’ve ever known, and even ones you can’t quite remember.” Amazon is “the world’s largest bookstore” (which seemed like a bit of a snub; Amazon is of course much more than that.) And Google “organizes the world’s information.”

The sad part is that this is not really a radical statement.

People have over the last few years begun to realize and agree with that statement…


About the Author

Onuora Amobi is the Founder and VP of Digital Marketing at Learn About The Web Inc. Onuora has more than a decade of information security, project management and management consulting experience. He has specialized in the management and deployment of large scale ERP client/server systems.

In addition to being a former Microsoft MVP and the founder and editor of, he is the CEO of a Pasadena based online marketing education startup - Learn About The Web Inc. ( and The Redmond Cloud (

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