European Commission Working Towards A Single Digital Market

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The fine folks over at the European Commission have agreed to work on a new legislation that may potentially have some big consequences for the digital markets.

Digital markets like the Windows Store.

The body has now agreed areas for action for a single digital market that could mean that vendors may not be able to redirect users to local stores with local pricing for apps, games and other digital goods. Price difference across regions, and different launch dates, could also be things of the past.

Andrus Ansip, VP for the Digital Single Market explained how the European Commission aims to tackle, what they believe are archaic copyright laws, geo locking of content and variations in taxation of these digital goods:

“Let us do away with all those fences and walls that block us online. People must be able to freely go across borders online just as they do offline. Innovative businesses must be helped to grow across the EU, not remain locked into their home market.”

Early days, still, but these kinds of changes do usually have far reaching effects on how digital products and sold and distributed.

At least in the European region, if nowhere else.

There are examples on the Windows Store, where some apps and games have different launch dates in some regions, price variations, and more importantly, availability or lack of it thereof.

The EU Commission is also pressuring store vendors to permit digital reselling of goods, and something like this alone could affect the digital market place (and app developers) by orders of magnitudes. Selling and app or game after a user has finished playing it?

Oh dear.

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