Eventually Windows Phone Could Be The World’s Most Successful Smartphone Platform

On multiple occasions I’ve talked about how crucial Nokia could possibly be to Microsoft’s future success both for Windows 8 and Windows Phone.

While Nokia may not be the giant it was in year’s past, it is still a powerful contender that has put its faith in Microsoft for its future in the smartphone market, and not the currently more popular Android OS.

Although Windows Phone may not be wildly popular, Mango has received fairly critical praise and with recent malware issues coming to light it is very possible that the tide will eventually turn in Microsoft’s favor when it comes to the mobile OS war.

Nokia’s recent campaign to regain power in the US may not be going as smoothly as it might wish, but I still firmly believe that Microsoft and Nokia can work together to build a strong partnership that makes Windows Phone as success- at least at the ‘world wide’ scale.

The truth is that according to StatCounter, in pure numbers Symbian is still the number-one smartphone OS in use around the world. Nokia’s Symbian may not have any real existence these days in the major US, Canadian, and European markets but in Asia, Africa, and Latin America it still remains a powerful force.

With Nokia and Microsoft working closely together, when Symbian users in the developing world finally feel they need to update their old headsets they might be more willing to follow over to Windows Phone, since it has Nokia’s blessing.

At the same time, Android will likely offer developing nations a cheaper option since there are no minimum spec requirements with Google’s platform, but who knows how loyal Symbian users are.

Will they follow Nokia’s shift to WP or will they look for a new option in the next few years? It is hard to say.

If Microsoft and Nokia could conquer the ‘developing world’, they would have a very large junk of sales at their hands.

I am also confident that the combination of Windows 8 and Windows Phone, side by side, will draw more users in for major markets like Europe, Canada, and the US.

While I understand Microsoft’s desire to use Windows 8 on the tablet, a Windows CE/Windows Phone derivative that runs on tablets for the developing market in conjunction with Windows Phone marketing, could even further make them a success in places like Asia, Africa, and Latin America.

While these countries can’t afford to pay as much, they also represent a very large number of potential customers if the price could be right.

In India, there is a government-sanctioned Ubislate tablet that runs Android and manages just a $57 US price point.

If Microsoft could emulate something similar to this model, they could even further win the affections of this market by offering a less malware prone solution that wouldn’t be as fragmented.

Of course, in order to prevent any kind of fragmentation, Microsoft would have to up the specs more than the Ubislate 7 manages, and so it would likely be that they couldn’t mark the price any lower than $99.

Right now this is all speculation, but my overall point is just because we don’t see Microsoft winning big yet with its mobile platform here in the states, doesn’t mean that it can’t find world-wide success.

We are living in an increasingly global world, and the developing countries provide a huge market opportunity for the company that plays its cards right.

What do you think? Could Microsoft win over current Symbian and even Blackberry fans in the developing world? Share your thoughts below.

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  • ECM2

    These statements convey the most important concept that will bring back Microsoft’s relevance (or dominance) to the world and must be UNDERSCORED :

    “I am also confident that the combination of Windows 8 and Windows Phone, side by side, will draw more users in for major markets like Europe, Canada, and the US”
    .
    “While I understand Microsoft’s desire to use Windows 8 on the tablet, a Windows CE/Windows Phone derivative that runs on tablets for the developing market in conjunction with Windows Phone marketing, could even further make them a success in places like Asia, Africa, and Latin America. While these countries can’t afford to pay as much, they also represent a very large number of potential customers if the price could be right.”

    see comment entitled: ATTACK OF THE CLONES AND DROIDS
    http://www.windows8update.com/2011/12/29/windows-8-versus-android-osx-ios-and-even-itself/

  • ECM2

    Eventually Windows Phone Could Be The World’s Most Successful Smartphone Platform — BUT ONLY IF Windows Phone is PORTED to tablets.  
    The vast majority of people prefer the same interface for their phones and tablets… its that simple.

  • ECM2

    Currently, I own the best smartphone in the world – the HTC TITAN.  This is a WP7.5 phone with a large 4.7-inch display (I just found out that the Samsung Galaxy Note with a 5.3-inch display is going to be available in the US – also an excellent phone except its Android). 

    I ALSO WANT A WP7.5 TABLET — A LARGER VERSION OF MY PHONE TO DO WIFI. 
    Has anybody ported the WP7.5 to an android tablet?  Looks like Microsoft is not planning to do this so I have to depend on some geeky cyberguy out there to do this.

  • Handa

    As I see it, it could – maybe – be a perfect timing with Windows 8 coming out late 2012. And hopefully when it comes out, it will make WP more visible.

    Apple products are all over the place right now, and as I see it, it’s not cool to have iProducts anymore (of cause only speculation, I havn’t heard anyone say it yet). But I think people could get tired of everybody owning an iProduct. This is of cause only for teenager/ealy 20’s people, but still, when kids show their parents their smartphone and what it can do, their parents are most likely to buy the same phone because of some “ooooh-so-you-can-actually-read-your-mail-on-this-thing?-AMAZING!”-experience :p I don’t know…

    Do you think apple products will become too mainstream in the near future or is iFanboyism too powerful? Not even fanboys – all of my friends literally have an iPhone and a Mac, and I just can’t see them making the change, because they already have an iProduct and it has been too expensive to get rid of it. 

    But I hope I can get a WP7/8 in the near future and see what they say. For what I’ve seen it do, I think it is the most underrated smart OS on the marked…

  • walkergw

    In order to succeed, MS needs 2 points.
    1.) a great OS.  I think that this is already achieved for the most part.
    2.) 10 percent marketshare. ( this is the inflection point where people start to take a notice and are open to listen to those who have and like the product.

    The question is how to get this marketshare.  I will say, that in Japan where I live, they have one of the best phones available, but they will surely fail and it pisses me off.  With only one phone from only one provider, success is impossible.  (all Japanese reviews say that it is a great phone but because of its limited availability and support that it should be avoided).  To me the president of MS phone division should be fired for this.  If you are not going to play to win, dont play at all, this failure will make it harder for a round 2.  Idiots!  I wonder if it is the same in the states.

  • Konanyao

    The first time i saw Windows Phone, i say to myself that it would do a great Tablet O.S.
    Though Microsoft choose otherwise and decide to go for Windows 8 as their exclusive O.S for tablets.
    At the beginning, i thought that the Windows 8 strategy was a great one but now i am not too sure.
    First of all, because Microsoft intends to use the same Windows to target even if it is very ambitious can prove to be too complex to correctly pull off and i am not too sure that Microsoft could pull it correctly. Windows 8 seems currently a quite good O.S for tablets but it seems not to be that great for traditionnal PC form factors. Not that the desktop mode is not better than Windows 7 in several aspects, but it could have been way better if Microsoft had focused on making of Windows 8 the best possible O.S for laptops and desktops.
    Thus i think that Microsoft should have had the guts to focus at first on designing the best Tablet O.S and release it as soon as possible, and in this regard the current Windows 8 minus some features clearly aimed at other platforms would have been a great candidate, and then later release the next generation of Windows for desktops and laptops.
    The current Windows 8 is extremly optimized for low end hardware as well as tablets, but some of those choice could significantly hurt the experience on PC with more hardware power and especially bigger/higher resolution screen.
    Let take Metro apps for example, this full screen choice has a lot of sense of small screen but is completely silly on a big screen, like a 22″ or 24″ full HD screen.
    Moreover the fact that the desktop is now apps could have imply the implementing of virtual desktops as several instance of this apps. This could have a could plus for desktops/laptops with enough hardware power.
    And last but not the least the desktop could have been more advanced with a 3D/Holographic design with more eye candy.
    However, because Microsoft has chosen to focus on tablet/small screen first, they have almost completely skipped a lot of improvements which could have brought to Windows for other form factors.

  • ECM2

    Thanks to Konanyao, walkergw, and hundreds of other bloggers who are constantly lobbying for the Windows Phone Platform and the non-existent WP7-derived ARM tablet.  I am just as pissed as anybody else with Microsoft  not putting out much effort to promote the awesomeness of the Windows Phone Platform – the platform many people
    think will save Microsoft.  Now I’m not saying Windows 8 is not great… only that, based on the Developer Preview, it seems that Windows 8 may not experience the same smooth ride to stardom. 
    As the saying goes ” a bird in hand is worth two in the bush”.

    Here’s an old blog of mine: Based on my two months experience with Windows Phone 7 (WP7), I think it is the best mobile OS ever created: WP7 combines elegance, simplicity, speed, stability, and basic functionality in one package.  It is way better than Android and iOS5.  The only disadvantage of WP7 compared to Android and iOS5 right now is the absence of a Citrix receiver; but when Citrix becomes available to WP7 users, WP7 will outshine Android and iOS5  in most, if not all, areas. Since all current  iPads and Android tablets are just “big phones”, it will be utterly foolish for Microsoft and its OEM partners not to release “big WP7 phones”, i.e. WP7 tablets.  Since big phone tablets will never match the functionality of PCs or workstations, WP7 tablets will never compete with Win8 tablets.  In fact, WP7 tablets will lure users back to Windows, in the same way iPad users (most were Windows fans two years ago) are being hypnotized towards OSX.  The fact that the average gadget user will always strive to achieve “platform consistency” (e.g. iPhone-iPad-OSX or WP7-WP7tab-W8tab/pc or Android phones-Android tab-?Android pc) should be taken seriously by any gadget/software manufacturer.  I bet Google is working on an OS that will run on full-fledged computers. Just like Tic-Tac-Toe, the one who connects all three points will be the winner.

    • Hrrogersjr

      So…I think you may have inadvertantly answered my question: If I DO buy a Nokia Lumina 710…will it be able to accept  WP8 Upgrade (talk about a hard-to-find Definitive answer!)